Save This/That: Developments + Finalized

The image was simple enough but I had a very hard time figuring out how to adjust the copy at the bottom.

The class gave their critiques asking that the punchline be made bigger because they found that particularly entertaining.

They also wanted larger font for the copy and couldn't tell that it was coloured and not black.

I moved the copy around. Made the following considerations:

Right-alignment: Imitated the alignment of the poster's visual.

Left-alignment: Balanced the alignment through mirroring.

Center-alignment: Tied the poster in neatly into the rectangular shape.

Straight font for punchline: Gave it a bit of a tongue-in-cheek serious feel.

Cursive font for punchline: Gave it that informal feel, in line with what it's saying. Also resonates that laidback kind of coolness.
Either way it's meant to tie back to the image and break the seriousness of the message before the audience walks away. This is just a way of getting the message to still stay there, but in a less direct route.


Green font: Just a dash of colour but doesn't break far away from the black. Same dark tone.

Dark blue font: Same idea but a little more eyecatching. It's meant to be a subtle difference from the black, to say that if your eyes are sharp enough, you will see the difference between black and blue. The benefit of protecting your eyes! Reinforces the poster's message. Again a bit of a wink. Would have been fun to put a line in, but I thought it'd be too cheesy. I can just hope there's a bunch of people reading at one time and one friend can point out to another the difference and they can have a laugh about being colour blind or really needing to heed the poster's advice.


Bright blue font: Would be quite an in-your-face difference to the black and white image above and the message would get through. But it breaks the harmony of the poster as one uniform image.

Black font: No subtle messages but the poster looks well put together, keeping to the timeless black & white scheme.


It took a lot of printing with the Central Library's less-than-perfect printers which made every coloured ink look the same except for the green, to decide that this was the best choice.


I also realised it was very pixelated so I vectorised it and it looks better now.